Direct Digital Holdings, Inc. (Nasdaq: DRCT) (“Direct Digital Holdings” or the “Firm”), a number one promoting and advertising know-how platform working by means of its corporations Colossus Media, LLC (“Colossus SSP”), Huddled Plenty LLC (“Huddled Plenty”) and Orange142, LLC (“Orange142”), in the present day introduced promoting trade pioneer Misty Locke is becoming a member of its Board of Administrators. Locke, an award-winning marketer, brings greater than 20 years of expertise in digital, efficiency and model advertising. Her appointment was efficient January 16, 2023.

Locke joins the Direct Digital Holdings Board of Administrators following a profitable tenure as Chief Advertising and marketing Officer for trade chief Dentsu Media. Previous to that, Locke served in a number of senior govt positions for iProspect, together with President of iProspect Americas, International Chief Consumer Officer and International Chief Advertising and marketing Officer. Locke reworked iProspect, an organization that she helped develop by means of a merger in 2008 together with her firm, Vary On-line Media, from an search engine optimization model into the most important and most revolutionary digital media and efficiency company on the earth scaled throughout greater than 90 markets with greater than 8,000 media and efficiency specialists.

In her profession, Locke has labored with among the world’s most iconic manufacturers, together with Basic Motors, Adidas, NIKE, The GAP Manufacturers, Microsoft, Estée Lauder Firms, Accor Lodges, Burberry, Heineken and Kering. She additionally acquired the e-Microsoft Bing “Lifetime Achievement” award, for her contribution to the digital promoting trade, and Quick Firm listed her on its listing of “25 High Ladies Enterprise Builders.”

“Direct Digital Holdings may be very happy to welcome Misty to our Board of Administrators,” stated Mark D. Walker, Direct Digital Holdings Co-Founder, Chairman and Chief Govt Officer. “Misty brings an incredible quantity of trade perception and experience to our firm and will likely be a priceless asset for the senior management workforce and our strategic decision-making. Direct Digital Holdings is a pioneering pressure within the programmatic advert trade, and with Misty’s contributions, together with the dynamic management and breadth of expertise provided by my fellow administrators Tonie LeatherberryKeith Smith and Richard Cohen, I’m happy with our fortified Board of Administrators. Such bench energy will allow Direct Digital Holdings to proceed to steer with a dynamic and inclusive method, provide you with revolutionary options for manufacturers of all sizes and use superior know-how options for our tailor-made digital methods.”

“Direct Digital Holdings has seen robust and resilient progress in a time the place the trade general is going through vital disruption and headwinds,” added Locke. “I look ahead to supporting the corporate’s continued enlargement and becoming a member of a pioneering workforce delivering main digital promoting options for shoppers and particularly these in multicultural communities.”

Her appointment to the Direct Digital Holdings Board of Administrators comes lower than a yr after the Firm listed on the Nasdaq Inventory Market. She joins different exterior board members, together with Ms. Leatherberry and Mr. Cohen.

Locke graduated from the College of Texas at Austin with a Bachelor’s Diploma in Company Communications.

Ahead Trying Statements

This press launch could comprise forward-looking statements throughout the which means of federal securities legal guidelines, together with the Non-public Securities Litigation Reform Act of 1995, Part 27A of the Securities Act of 1933, as amended, and Part 21E of the Securities Change Act of 1934, as amended, and that are topic to sure dangers, tendencies and uncertainties.

As used beneath, “we,” “us,” and “our” check with Direct Digital Holdings. We use phrases similar to “might,” “would,” “could,” “may,” “will,” “count on,” “seemingly,” “consider,” “proceed,” “anticipate,” “estimate,” “intend,” “plan,” “undertaking” and different comparable expressions to determine forward-looking statements, however not all forward-looking statements embody these phrases. All statements contained on this launch that don’t relate to issues of historic truth ought to be thought of forward-looking statements.

All of our forward-looking statements contain estimates and uncertainties that would trigger precise outcomes to vary materially from these expressed in or implied by the forward-looking statements. Our forward-looking statements are primarily based on assumptions that we have now made in mild of our trade expertise and our perceptions of historic tendencies, present situations, anticipated future developments and different components we consider are applicable beneath the circumstances. Though we consider that these forward-looking statements are primarily based on affordable assumptions, many components might have an effect on our precise working and monetary efficiency and trigger our efficiency to vary materially from the efficiency expressed in or implied by the forward-looking statements, together with, however not restricted to: our dependence on the general demand for promoting, which could possibly be influenced by financial downturns; any slow-down or unanticipated improvement out there for programmatic promoting campaigns; the results of well being epidemics, similar to the continued international COVID-19 pandemic; operational and efficiency points with our platform, whether or not actual or perceived, together with a failure to reply to technological modifications or to improve our know-how techniques; any vital inadvertent disclosure or breach of confidential and/or private data we maintain, or of the safety of our or our prospects’, suppliers’ or different companions’ laptop techniques; any unavailability or non-performance of the non-proprietary know-how, software program, services that we use; unfavorable publicity and unfavourable public notion about our trade, notably considerations relating to knowledge privateness and safety referring to our trade’s know-how and practices, and any perceived failure to adjust to legal guidelines and trade self-regulation; restrictions on the usage of third-party “cookies,” cellular machine IDs or different monitoring applied sciences, which might diminish our platform’s effectiveness; any lack of ability to compete in our intensely aggressive market; any vital fluctuations brought on by our excessive buyer focus; any violation of authorized and regulatory necessities or any misconduct by our workers, subcontractors, brokers or enterprise companions; any pressure on our assets, diversion of our administration’s consideration or impression on our capacity to draw and retain certified board members on account of being a public firm; our dependence, as a holding firm, of receiving distributions from Direct Digital Holdings, LLC to pay our taxes, bills and dividends; and different components and assumptions mentioned within the “Threat Elements,” “Administration’s Dialogue and Evaluation of Monetary Situations and Outcomes of Operations” and different sections of our filings with the SEC that we make once in a while. Ought to a number of of those dangers or uncertainties materialize or ought to any of those assumptions show to be incorrect, our precise working and monetary efficiency could fluctuate in materials respects from the efficiency projected in these forward-looking statements. Additional, any forward-looking assertion speaks solely as of the date on which it’s made, and besides as required by legislation, we undertake no obligation to replace any forward-looking assertion contained on this launch to mirror occasions or circumstances after the date on which it’s made or to mirror the prevalence of anticipated or unanticipated occasions or circumstances, and we declare the safety of the protected harbor for forward-looking statements contained within the Non-public Securities Litigation Reform Act of 1995.

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